You don't look forward to the chore of finding gifts for your gal throughout the year, but you've got to do it.
You want to find her something nice, but you just don't know what she'll like...so you spend hours racking your brain, running from one store to the next, hoping for that perfect gift to jump out at you.
Sometimes you stumble upon a winner, but usually you end up settling for some second rate gift at the last minute because you ran out of time (which was the approach we used to take ourselves...until we learned better).